Behind the Scenes of a Brand Photography Session

Sun setting Behind the scenes brand photography with Lizzy Grace Photography taking a photo.

Ever wonder what really happens at a brand session? 👀
Spoiler alert: it’s part strategy, part creativity, and a whole lot of fun. Whether you’re a first-time client or just curious, here’s a peek behind the scenes at how I plan and shoot brand photography that sells. Let’s look behind the scenes of brand photography!

It Starts With Strategy

Before we ever pick up the camera, I send out a detailed brand questionnaire. This helps me get to know you, your business, your goals, and exactly what you’re looking for in your brand photos. Whether you need content for social media, your website, or an upcoming launch, I want to make sure every image supports your brand and feels like you.

This prep phase is key—it sets the tone for the session and makes everything feel smooth and purposeful.

Lizzy from Lizzy Grace photography behind the scenes brand photography holding a weed.

A Fun, Organized Chaos (The Good Kind!)

Brand session days are best described as organized chaos—and I mean that in the most fun, high-energy way possible! It’s a whirlwind of creativity, laughter, and content magic.

I work closely with models to style, direct, and shoot a variety of scenes. We mix product interactions with lifestyle moments, making the content feel natural and relatable. Then I dive into the details—flat lays are always a must! These overhead shots are strategic because they often generate the most engagement and sales.

Lifestyle images bring emotion. Flat lays bring clarity. Together, they make your brand feel full and vibrant.

Behind the scenes of a brand photography session with lizzy grace taking pictures of a girl wearing a bow on the beach.

Making You Feel Comfortable On Camera

If you’re not used to being in front of the lens—don’t worry! I’ve got you. I use gentle prompts, relaxed poses, and just the right amount of silly jokes to help everyone loosen up. We chat, laugh, and keep things light the whole time. By the end, most clients tell me it feels like we’ve known each other for years—and that’s exactly how I want it to feel.

Ready to Plan Your Dream Brand Session?

Let’s create photos that connect and convert—while having the best time doing it.
lizzygracephoto.com/brands