Brand Photography Process | Before, During & After

Lizzy Grace Photography showing her client the brand photography process.

When you’re preparing for professional photos, it helps to know exactly what to expect. That’s why I love walking my clients through the full brand photography process—from planning and prepping, to capturing the perfect shots, and finally delivering polished images ready to use. This step-by-step approach makes the experience simple, stress-free, and even fun, while giving your business visuals that truly reflect your brand.

What Happens Before a Brand Photography Process

Every brand shoot starts with preparation. I know how much work goes into running a small business, so my goal is always to make this process as smooth and stress-free as possible. Before the shoot, I send every client a detailed brand questionnaire. This helps me learn about your products, your story, and your vision for how you want your brand to feel online.

I also create a checklist of all the must-have shots we’ll capture. Then I gather props, set up backdrops, and prepare my studio for both product flat lays and lifestyle images. This prep stage means you don’t have to worry about a thing—I’ve already mapped out exactly how we’ll tell your brand’s story.

A bunch of bows on a grey flat lay.

What Happens During a Brand Process

Once shoot day arrives, the fun begins. I usually start with styled flat lays that showcase your product details. From there, I bring in models to show off your products in action. This is where the magic happens. I love finding playful ways to capture the feeling behind your brand—joy, connection, laughter, or everyday ease.

One of my favorite moments is watching models’ eyes light up when we discover a creative way to highlight a product. That energy is contagious and always translates into authentic, true-to-life photos.

What Happens After a Brand Photography

Newborn with pink flower headbands.

After the shoot, I carefully edit your images to stay true-to-life and vibrant. My editing style is joyful, bright, and authentic—your products will look exactly how they do in real life, with that extra touch of polish.

When your gallery is ready, you’ll receive a variety of images: flat lays, lifestyle shots, detail close-ups, and more. This mix of visuals gives you everything you need to market your business across social media, your website, and even print materials.

Lizzy Grace Photography % Must Have Photos That Sell More Products Online.

Ready for Your Own Brand Shoot?

A brand shoot is more than just pretty pictures—it’s about giving your business the visuals it needs to grow. If you’re ready to elevate your marketing and finally feel confident showing up online, I’ve got you covered.

👉 Download my free guide “5 Must-Have Product Photos” to learn exactly which images will transform your brand visuals today!