How to Use Your Brand Photos Beyond Instagram
You’ve invested in brand photography (🙌 yay!)—but now you’re wondering: what else can I do with these photos besides posting on the ‘gram?
The good news? Brand photos are one of the most versatile tools in your marketing toolkit. With a little planning, you can repurpose them across multiple platforms to increase visibility, build brand trust, and make your content work harder for you.
Here are some of my favorite ways to use brand photos beyond Instagram:
1. Pinterest
Pinterest is a powerful search engine, not just a social platform. Create branded graphics using your photos and pin them with keyword-rich titles and descriptions. Think: product benefits, behind-the-scenes shots, or styling tips. Each pin becomes a clickable path back to your website or shop.
2. Website Design
Strong visuals = instant brand credibility. Use your brand photos on your homepage, product pages, about section, and contact page. This builds trust and helps customers quickly understand who you are and what you sell.
Bonus: cohesive photos make your website feel polished, professional, and totally on-brand.
3. Email Marketing
Your email list is prime real estate for brand storytelling. Use your photos in product announcements, welcome sequences, or seasonal sales emails. A beautiful image can grab attention faster than a headline—and helps create a consistent experience across all platforms.
4. Etsy Thumbnails or Online Shop Images
That tiny thumbnail on your Etsy page? It matters. Use branded lifestyle images (or clean, styled flat lays) to help your listings stand out and feel cohesive. Bonus points for using consistent props and editing style to reinforce your brand.
5. Packaging Inserts
Want to leave a lasting impression after someone opens their order? Add a thank-you card or discount code insert that includes your brand photos. It’s a small detail that makes your unboxing experience feel thoughtful and high-end.
📸 Let Your Photos Work for You
Brand photos aren’t just for posting once and forgetting—they’re visual assets you can use again and again to support your business.
Want a photo library that actually works everywhere you show up?
