Figuring out what to wear for your brand shoot can feel overwhelming—but it doesn’t have to be! The right outfit can elevate your brand photos and make you feel confident, comfortable, and totally on-brand.
Here’s a simple guide to help you choose the best looks for your session.
Keep It True to You
First things first—your outfits should reflect your personality and your brand. I always recommend choosing pieces that make you feel good and represent your business vibe. Think clean, confident, and stylish.
Incorporate Your Brand Colors – What to Wear for a Brand Shoot
One of my top tips? Bring your brand colors into your wardrobe! Whether it’s through a bold blazer, a soft accessory, or a subtle pop in your jewelry—using your brand’s palette helps create cohesive, scroll-stopping visuals across your website, social media, and marketing materials.
Bring Three Looks
I recommend bringing three outfit options for your session:
- Casual – something relaxed that still feels polished.
- In-Between – like a cute jumpsuit or elevated everyday look.
- Dressier – think a classic dress, blazer, or power outfit that really makes you feel like a boss.
This gives us a variety of vibes and helps you get the most out of your session.
What to Avoid
There are just a few things I suggest steering clear of:
- Loud, busy patterns that distract from your face and product
- Neon or harsh colors that clash with your brand’s vibe
- Logos (unless it’s your own!)
- Clothing that doesn’t fit well or makes you feel uncomfortable
Simple, well-fitted, and polished always photographs best.
Need More Outfit Inspo?
Check out my full style guide here for tips that work across all session types (including brand sessions!):
Want even more visual ideas? Head to my branding inspo gallery here: lizzygracephoto.com/brands
Tell me your favorite trick in the comments below!
